Which of the following makes it necessary for salespeople to conduct a thorough and continued follow-up with the clients? Which of the following is a similarity between trade sales promotion and consumer sales promotion? Doodle Inc., a renowned interior design services company, tries to increase its customer base through increased web presence. It cannot take unlimited space or time. The purpose of this book is to discuss some basic elements of persuasion. PR creates news releases and sends them to news media in hopes they will be run. The firm will personalise offers, and stay in regular contact with their customers. B. Repetition is used within the ad/offer. 4. Her target clients were senior managers and chefs from a reputed restaurant. In the following, we will go into the most relevant characteristics of services. Draws attention. Which of the following is an example of a producer? Advertising: Under oligopoly a major policy change on the part of a firm is likely to have immediate effects on other firms in the industry. The set of marketing tools a firm uses to implement its marketing strategy is called the: ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Which of the following statements is true of social commerce? A) Advertising B) Sales promotion C) Direct marketing D) Publicity E) Public relations Answer: C Page: 18 26. A reasonable person might perceive the “article” as having been written by a reporter who had investigated weight-loss programmes and decided to objectively discuss this particular one. Paid for: “Paid for” is pretty straightforward. B) Participants share benefits as well as control. The main aim of the advertisement is to attract the customer and create an urge to possess that product. To avail the cash refund, he needs to fill out a form provided by Kriyoto and email proof of purchase along with the form. A firm that displays characteristics of relationship marketing is forward thinking and puts the customer at the centre of its thought process. It uses Facebook to promote its products. According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums? Which of the following statements is true of personal selling? Kay and Jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. a. B. Repetition is used within the ad/offer. Learn about:- 1. D. Immediate feedback and capability to close sales. This is another aspect of controlling. 7. Add your answer and earn points. It rewards these customers by giving them gift coupons and cash prizes. Trust is key. Which one of the following is not a characteristic of the target markets in B2B marketing? Which of the following statements is a difference between paid media and earned media? Fournotts Corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. A. It involves both efficiency and effectiveness: Efficiency refers to the ratio of benefits from advertising to its cost; Effectiveness refers to the achievement of goals. Concerned with development of vision and strategies, and empowerment of people to overcome obstacles, make vision happen b. But advertisers cannot say anything in an uncontrolled manner. It develops a marketing message and places advertisements in the leading newspapers and on social media sites to inform consumers about the new SUV and its various features. Direct marketing also provides privacy —the direct marketers offer and strategy are not visible to competitors. c. They are complicated in nature. Until recently, the main idea of services marketing was that services are different from tangible goods. Mass mediated messages are not only rapid but transient and ‘non-personal’. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. Philip Kotler and a large band of academia also think that it is rational in its assumptions about human behaviour and strongly positivist in its epistemology. _____ is the number of times an individual is exposed to a given message during a specific period. Consumers give their feedback. Which of the following is a characteristic of customer-driven marketing? - 21221622 nagarbilari is waiting for your help. Which of the following statements is true of crowdsourcing? Advertising is increased as a product enters the decline stage of its life cycle. D) They view the marketing environment as a controllable element. Which of the following is NOT a characteristic of a marketing plan? Trade advertising and direct-mail advertising reinforce personal selling. Legally, a sponsor must identify herself as the sponsor of an ad. (The best you could do is start a rumour, which will undoubtedly distort the message in the telling, and it is more the province of the PR department). Which of the following implications does social media pose on marketers. This contact is the desired end of an advertiser. Which of the following statements is true of advertising in social media? Such a perception is misleading, and illegal. Which of the following is not a characteristic of monopolistic competition? back 63 Public relations can reach prospects who prefer to avoid mass media and targeted promotions. Which of the following is NOT a component of the marketing mix? A) It should provide a strategy. Marketing channels, more commonly referred to as distribution channels, are networks of companies that move products from initial production through sale to the final customer. The source of advertising is known. For example, many ads that appear in newspapers look like news articles: same typeface, appearance, use of columns, etc. B) They take advantage of the opportunities provided by the environment. Which of the following statements is true of persuasive promotion? She also frequently reviews products and services and posts her reviews on local restaurants on review sites. Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product. These instructions given to Rita are referred to as _____. E) A client's presence is not required for rendering a … World’s Largest Collection of Essays! A) financial ability B) longevity in the market C) special needs D) location E) volume of business Answer: B) longevity in the market Social bookmarking sites differ from social news sites in that: _____, a social media metric, indicates the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. b. Publish your original essays now. Low cost per contact. A. Unlike magazine advertising, radio advertising: Identify a true statement about an advertising campaign. Bag TV, a commercial television broadcast network, uses billboards, television, magazines, and newspaper advertising to create awareness about upcoming shows and to inform viewers about the new episodes of its existing shows. 50) Which of the following is a characteristic of customer-driven marketing? Few firms B. Homogeneous products C. Easy entry and exit D. Strategic dependence Which of the following is NOT a characteristic of monopolistic competition A. Daily b. The four unique characteristics of services were widely accepted among scholars and marketers. Characteristics of Services. Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its newly introduced luxury meal pack. C. Product benefits may include home delivery. … Bag TV uses _____ to promote its television programs. Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? This prevents the audience from getting a misleading idea about the ad or its contents. О. Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. There appears to be a lot of controversies on science versus art debate. … C. Product benefits may include home delivery. Advent Automobiles Inc. has launched a new sport utility vehicle (SUV). A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … Which of the following is a characteristic of monopolistic competition? A. Which one of the following is a characteristic of leadership? Monette has posted over 100 book reviews on discussion forums. The series was given wide coverage in newspapers and on television after the channel promoted it, which created awareness about Wild Plus and led to a large viewership. The salient features or characteristics of marketing audit are as follows: Marketing audit is a comprehensive study of all marketing activities. Which of the following is a characteristic of advertising as a form of promotion? The various media are the non-personal channels of communication that people have invented and used and continue to use. Services are characterized by all of the following characteristics except for A. Intangibility. Advertisers have to decide about all aspects of their advertisement in terms of what and how much the public should know about a product or service. If it fails in this mission, the money and efforts go waste, for everything else follows this. It announces a cash refund for corporate purchases in large quantities. In an interactive space, earned media include: Wennel Inc., a fashion designing company, organizes an online contest. If the ad is not identified as such, the audience could perceive it as news about a product, rather than an attempt to persuade the audience to buy it. In the context of the communication process, Advent Automobiles is the _____. Rick purchases 20 color printers for his office from Kriyoto during this sale. D. Purchase action is immediate. Salespeople selling in foreign markets should tailor their presentations and closing styles to each market. Fatskills is a global online study tool with quizzes, study guides, MCQs & practice tests for all examinations, certifications, courses & classes - K12, ACT, GED, SAT, NCERT, NTSE, IIT JEE, NEET, SSC, math tests, social studies, science, language arts, and more test prep. For example, an article that looks like a news article discusses a weight-loss plan. The drawback is that ads are clearly designed to extol the virtues of products and companies, and any ad is perceived by consumers as at least partly puffery. Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments. Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. It regularly posts its interior decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. Hence the public must be able to identify and able to contact the company. Each of those companies have a marketing department. a. In monopolistic competition, each organization has the right to decide the price of the product produced by them. Its employees handcraft products that are then marketed by a professional team. Each of those transactions needed a salesperson. Educate the target. E. Makes use of non-traditional media. This is most likely an example of _____. Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator, which sells installations in the business market? 4. Based on the votes, Wennel Inc. would announce the winner and also offer a job at its firm. Which of the following statements is the objective of public relations? A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods. Include a call to action. b. According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who read blogs, listen to podcasts, watch videos, and generally consume media. asked May 24, 2016 in Business by Emily A) Companies understand customer needs even better than customers themselves do. There are other differences, too. it is long-term-oriented it focuses on market share it is customer-based it is information-intensive One-to-one marketing focuses less on the short-term gain of market share than on the long-term retention of its current customers. Most of the big firms have made use of them to talk with the consumers. The field of services marketing was developed in the late 1970s in order to distinguish marketing of services from general marketing. A sales manager at Guilden Corporation, a manufacturer of consumer durable goods, instructed his new salesperson, Rita, to sell five flat screen televisions per week. 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